Capital & Counties have appointed Terry Farrell to masterplan their Earls Court site.
CapCo are working with Transport for London and the London Borough of Hammersmith & Fulham on the project, and have appointed Farrell & Partners following a competition.
During the masterplan development process, LB Hammersmith & Fulham will decide if the West Kensington and Gibbs Green housing estates will be included in the development. Some West Kensington residents have been taking action to prevent this.
Ian Hawksworth, chief executive at Capital & Counties Properties, said: Our vision is to develop an inspiring urban environment at Earls Court.
The aim is to produce an initial plan for community consultation in the autumn. A planning application is hoped for next year. Any redevelopment cannot begn until after the London Olympics, when the Exhibition Centre hosts the volleyball tournament.