Capital and Counties and TfL JV vehicel Earls Court Partnership has announced the upcoming launch of a pop-up local high street for Earls Court, named West Brompton Crossing.
Capco say the project marks a first for temporary retail and leisure use in the area, offering a parade of restaurants, bars, and shops that will provide opportunities and amenity for the local community, and also, they hope, turn this part of Earls Court into a destination for London.
West Brompton Crossing will launch with anchor tenant Incipio Group in November, with The Prince – the group’s latest venture following the success of Pergola on the Roof and Pergola Paddington Central. The Prince will see a closed pub and five other buildings brought back into temporary use, and will feature eateries including Patty & Bun, The Begging Bowl, MAM, and Rabbit. A shared, secret garden exterior has capacity for up to 400 people.
The Prince will open on 16 November, with the rest of the pop-up high street to open in subsequent months. The remainder of West Brompton Crossing will bring new retail to the area, providing essentials and amenity to the local community. Affordable and flexible retail spaces will showcase emerging brands and new local talent. Current plans include a deli and grocer and a dedicated community space that can be used at no charge by local creatives and entrepreneurs for temporary takeovers and exhibitions.
West Brompton Crossing aims to transform the ground floor of vacant buildings on Lillie Road. The pop-up high street will be located at the crossroads where Empress Place meets Lillie Road and Seagrave Road, near West Brompton station. It aims to offer a taste of what is to come with the future redevelopment of Earls Court.
The project will also aim to prioritise jobs and opportunities for local people. As part of a programme of community initiatives, ‘The Crossing’ on the pop-up high street will be a community space that is available for local businesses, schools, artists and designers to use, to display and sell their work.
Mike Hood, Group Development Director, Capco, said: “West Brompton Crossing is going to be a vibrant and exciting temporary addition for this part of Earls Court. We have ambitious, long-term plans for the redevelopment of Earls Court, which will ultimately create thousands of new homes, a new park for London, and create 10,000 jobs. As an interim project, we’re thrilled to respond to local demand and put in place a first for London – a pop-up local high street that will offer a one-stop experience for eating, drinking, and shopping, in an area that has long been part of London’s fabric. The launch of The Prince in November will be the first milestone for the project – and we can’t wait for people to enjoy it. We’re also delighted to be supporting local entrepreneurs and creatives by offering a free space to showcase their ideas and products.”
West Brompton Crossing will open in phases from 16 November 2017, and will operate until late 2019. Additional tenants will be announced in the coming months.