Brickfields plans approved

White City dairy crest sketch may 2012Helical Bar and Aviva’s plans to redevelop the former Dairy Crest dairy site in White Cty have been approved.

Outline plans to build 11 buildings, ranging in height from eight to 32 storeys, on the 10 acre site near the Westway and Wood Lane have been given the go ahead by Hammersmith & Fulham Council’s planning committee.

The scheme will see existing industrial buildings demolished and replaced by new offices, up to 1,150 homes, and a range of shops, restaurants, cafes and bars, along with a multi storey car park. There will also be a crèche, new public open spaces with a children’s recreational ground, two squares, ecological walk, new roads and walkways, and health, leisure and community facilities.

The development will produce a £4m Section 106 payment for school places, employment initiatives and healthcare, as well improvements to local roads, the creation of new roads, and improvements to the junction of Wood Lane, South Africa and Depot Road.

A minimum of 10% of the homes at the scheme will be affordable rented units and shared ownership homes.

Leader of Hammersmith & Fulham Council, Cllr Nicholas Botterill, said that he welcomed the development, dubbed ‘Brickfields’ by the developers and their architect, Eric Parry Architects.

He said: “This will help regenerate and bring to life a patch of land that has been underused for many years”.

The scheme falls within the White City Opportunity Area and will take around 11 years to complete, carried out in seven different phases.

Brickfields is one of several regeneration projects either being built or currently being designed in the area, including Imperial West and BBC TV Centre on Wood Lane, Westfield extension to the north of the shopping centre, and the White City Collaborative Care Centre.

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