Brent Council has secured over half a million pounds from the Greater London Authority’s High Street Fund.
The money, one of the largest sums allocated by the GLA in this round of funding, will go towards providing demand-led business support, shop front and building improvements, reactivating empty shops and holding celebratory events in Wembley Park Drive, Wembley Triangle, Wembley Central and Ealing Road.
The cash will also support a digital high street initiative, which aims to help businesses improve their online visibility by providing digital platforms, advice and guidance.
Councillor Margaret McLennan, Lead member for Regeneration and Housing at Brent Council said: “We are thrilled to have secured this funding which will help us create thriving high streets across Wembley.
“With a new digital high street initiative, the reactivation of empty spaces and unlocking the potential of each high street, this is going to be an exciting year for businesses and shoppers in Wembley – which is our largest growth area.”
Emily Berwyn Founder and Director of the Meanwhile Foundation said:”It’s wonderful that the huge potential of Wembley’s high streets, residents and businesses has been recognised by the GLA in this latest round of funding. It builds on the Coming Soon Club work to build capacity in Wembley’s residents and businesses to animate empty space, and for Meanwhile uses to compliment the long term regeneration in the area.
“The funding will compliment our new and ambitious ‘Meanwhile’ project at Chesterfield House. In partnership with its landlord, the Hub Group, we will provide low-cost and flexible space for Wembley’s start-up businesses and creatives.”