Brent Council is proposing to introduce free parking for the first hour at Preston Road car park to help support local businesses and reduce parking in nearby streets.
The proposals are designed to encourage greater use of the 167 space car park, which presently costs money to park in throughout the day, and is generally poorly used.
The car park would also be revamped under the plans by making it more visible and attractive to users through better signage, a resurfaced access road and installing charging points for electric vehicles.
The new charges proposed by the local authority include a free first hour with some reductions after that. In addition, motorists will be able to buy season tickets and businesses would be able to buy permits to park in the car park, which is just off the Preston Road shopping area.
Councillor Jim Moher, Lead Member for Highways and Transportation, said: “A first hour of free parking will help Preston Road shops and provide motorists with an alternative to parking in the local streets.
“It makes no sense to have a car park that’s nearly empty most of the time. We hope that these proposals, which would be introduced as a trial if they are agreed, will help residents by encouraging motorists away from local streets as well as supporting the local traders.”