LB Brent’s new parking charges come in to effect from 14 October, the council hopes they will boost trade.
The council wants the new lower charges for on-street parking across the borough to help boost economic activity on high streets and support the borough’s traders, shoppers and motorists.
The new on-street rates will cut parking charges by 20 per cent for a one-hour stay from the present £2.40 and by at least a third from £6 to £4 for stays of up to two hours. In addition, there will be a new and very low charge of 20 pence for stays of up to 15 minutes.
Councillor Jim Moher, Lead Member for Highways and Transportation, said: “The new 20p charge for the first 15 minutes and the lower prices across the board will help the local economy in Brent’s town centres and high streets by encouraging a higher turnover of parking spaces for shoppers, and by making parking more affordable.
“I am delighted we have been able to reduce significantly the costs of on-street parking charges, which will help our residents and traders during what is the most difficult economic environment Brent has faced. I know that some traders have been concerned about the impact of previous parking charges on trade in some town centres. My message is that we have addressed those concerns.”