Brent celebrates PWL Award win

Brent Council is celebrating its win at the Place West London Awards with its Digital High Street project.

The project boosted the digital skills of businesses in Brent. It was honoured at the Place West London Awards in the Town Centre category on May 9. The Digitally Integrated High Streets project overcame fierce competition including The Charter Building and Talgarth Road Green Corridor to win.

The pilot project, run in partnership with Meanwhile Space and Clockwork City, worked with local businesses on Wembley High Road and The Triangle to help them grow their digital skills and presence.

20 small businesses took part in the pilot, receiving one-to-one coaching and mentoring to help tailor their new skills to their businesses, such a social media and digital marketing.

As well as growing their own businesses, they have together launched their own website for Wembley High Road: helping promote the area itself as a great place to do business.

Matthew Dibben, Head of Employment, Skills and Enterprise said: “Digital skills are essential today, and this pilot project helped our traders gain the knowledge they need to expand and develop.

“Brent is open for business, and by supporting our local companies we help our economy grow, and our high streets flourish.

“Winning this award is a great achievement for the businesses that took part, and for the project. We are on our way to reaching our goal of making Brent the first London borough with digitally connected high streets.”

The next phase will involve a rollout to other areas in Brent, and a technology roadshow providing intensive digital skills training and mentoring through a series of workshops and one-to-one sessions.

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