The Mayor of London has said that over the next 15 to 20 years, the White City Opportunity Area, which includes areas of under-used land on the eastern edge of the LB Hammersmith & Fulham near the Westfield shopping centre will be regenerated into new communities with new green and open spaces. Many of the plans were trailed when Sir Simon Milton spoke at the Place West London Conference in 2011.
Working in close partnership with the borough, the Mayor says he wants to see thousands of affordable homes delivered, as well as a vastly enhanced public realm. He also wants to see new community and leisure facilities, with improved connections for pedestrians and cyclists across the area, to and from Kensington & Chelsea, Shepherd’s Bush Town Centre, and Wormwood Scrubs.
Building on the presence of key organisations such as the BBC, Imperial College and Hammersmith Hospital, the aim is also to encourage economic growth by developing the area into a world leading hub for the creative, media and bio-tech industries which will create the new jobs.
The Council say development is expected on a large area of land to the east of Wood Lane north of the Westfield shopping centre. They expect planning applications from land owners including Westfield, the BBC and Imperial College in the coming years.
Details of the plans for White City are published in the White City Opportunity Area Planning Framework, which proposes a raft of measures to encourage social, economic and environmental regeneration of the area.
The Mayor of London, Boris Johnson, said: “Once a part of London’s Olympic history, the home of greyhound racing and more recently BBC Television Centre, White City has seen great change over the years. While previous generations of planners have not always left their mark in a positive way, with this new framework we have the chance to build on the area’s rich heritage with exciting new green spaces, thousands of new affordable homes and an inspiring new hub for creative and high-tech industries.”
Council Leader Stephen Greenhalgh said: “We want Hammersmith & Fulham to become a ‘Borough of Opportunity’ for our residents and the White City Opportunity Area Planning Framework (WCOAPF) gives us a once-in-a-generation chance to turn aspiration into reality in White City. What shines through is the sheer potential to change the lives of thousands of people by providing these better housing and job opportunities.”
The White City Opportunity Area includes 20 hectares of prime development land north of Shepherd’s Bush town centre, on boundary of RB Kensington & Chelsea and LB Hammersmith & Fulham, and connects to the other Opportunity Areas around Earl’s Court, West Kensington, Park Royal and Kensal Canalside.
Other key landowners in the area are the BBC, Marks & Spencer and Helical Bar. They have previously proposed a hub for the creative industries, known as “Creative London”.
See the consultation documents.