The new showroom on the A4 will be the largest in the UK when it opens in the autumn, and will be operated by Sytner Group. They plan that as well as showcasing new and used Audi's for purchase it will be available as an event space for West London companies and organisations.
This may be a response to the lack of movement in the auto market, but it seems a smart non-conflicting use of space.
It will offer meeting rooms for up to 60 delegates, a luxury Audi Lounge fully equipped with AV technology, and two floors of reception space showcasing the latest Audi models and classic heritage cars. West London Audi has appointed PR firm Davies Tanner to develop a launch campaign for the event space.