Heathrow Airport has worked with Asia House to produce a set of guides designed to help SMEs export to Asia.
The series of eight free guides aim to help small and medium-size firms navigate the different business cultures and identify opportunities.
Covering both developed and emerging economies, they feature tips and insights from trade bodies, associations and British embassies in the region, alongside first-hand accounts from UK firms successfully trading there. Countries include Japan, China, India, Indonesia, Singapore, South Korea, Thailand and Vietnam.
One of the contributors, Melvyn Hunt, co-founder of Novauris, an innovative SMRE offering speech recognition technology for domestic electronics products, said: “The shared knowledge offered by these guides will be invaluable helping companies feel confident in navigating a new market right from the outset.
Asia House chairman Sir John Boyd explained: “To work profitably in Asia, British players need to tackle a world of policy, regulation, etiquette and social structure that can be entirely foreign to British experience and habits. Cultural, security and social structures are inseparable from a viable market. Mastering the setting means a stronger chance to trade and succeed.”
Heathrow’s chief executive Colin Matthews added: “We have some of the best manufacturers and service companies in the world and we want Heathrow to play its part in supporting our country and firms, which is why we commissioned these guides.
“While British firms can fly direct to many destinations in Asia, the lack of hub airport capacity in the UK means we are falling behind our European neighbours. At a time when Asia’s consumer class is expanding, UK firms’ ability to trade with them is being left behind. As the Prime Minister says, this is a global race we cannot afford to lose.”