Amazon has opened its first UK Amazon Fresh grocery store in the Ealing Broadway shopping centre.
The 2,500 sq ft grocery store concept is Amazon’s first outside of North America and is designed to offer a “convenient and seamless shopping experience for customers”. It offers a till-free shopping experience – customers scan a smartphone app when entering and are charged automatically for what they carry with them as the exit the store. The store stocks own-brand items as well as branded products, and also serves as a place to collect and return goods bought online. The technology has been working at the firm’s similar Amazon Go stores in the States, which opened to the public in 2018.
British Land’s 400,000sq ft centre at Ealing Broadway also contains Primark, Marks & Spencer, JD Sports, Decathlon, H&M and Boots, as well as 130,000 sq ft of office space, home Carallon, Insights Software and British Land’s flexible workspace brand, Storey.
Darren Richards, Head of Real Estate at British Land, said: “We are thrilled to welcome the UK’s first Amazon Fresh store to Ealing Broadway. Ealing already benefits from fantastic transport infrastructure and is set to undergo significant transformation with the opening of Crossrail and £1 billion of wider investment that will continue to enhance its appeal.”